The Portfolio of Aubrey Johnson

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Austin, TX 🇺🇸

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Austin, TX 🇺🇸

Showcase

Discipline: Product & Interaction Design

2017-2021

Dosh

What i did for DOSH

LED ALL OF DESIGN

RAN THE CONSUMER PRODUCT

PRODUCT DESIGN

UX DESIGN

INTERACTION DESIGN

INFORMATION ARCHITECTURE

WEBSITE DESIGN

WEB APP DESIGN

BUILT A DESIGN TEAM

DESIGN SYSTEMS

DEAL TEAM FOR ACQUISITION

Dosh was about making coupons cool.

The user experience was designed around the founder's vision of a "frictionless experience."

What does that mean? A frictionless experience? It means that at the moment a person swipes their card at the cash register. Their cashback is already in their wallet and a push notification appeared on their device letting them know it worked.

When a user added a card to Dosh it was automatically stored and awaiting the transactional signal to give the user a reward. When we saw a transaction match between a merchant that was on our platform and a purchase (via the card-linked payment rails of Visa, Mastercard and Amex) we delivered a seamless delightful moment of cash into a digital wallet. That cash could be transferred to their bank account, Venmo or PayPal. Users could also donate the money if they desired to do so.

Motion was a paramount to delivering delight.

Dosh was full of micro-interactions, animations and tiny details to make the experience special for the user. It wasn't enough to just deliver cash into their wallets - it needed to feel magical no matter what you were doing in the app.

It really was a whole vibe.

Having a "why"

Part of the culture at Dosh was that every week the founder would throw a Life Saver to someone and they would share their “why” they work at Dosh. It connected everything together - the mission, the values and every individual’s reason for showing up to work every day. We captured the “whys” and displayed them proudly in the foyer of our office.

Remembering who we serve

Throughout the office were actual photos of real users and what the app (and the money it provided to them) meant. It was an everyday reminder that real people use our app, and in some cases, need our app.

Throughout the office were actual photos of real users and what the app (and the money it provided to them) meant. It was an everyday reminder that real people use our app and in some cases need our app.